Browsing by Author "R, Karthikeyan"

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Marketing in the metaverse

R, Karthikeyan; Mukeshwaran, S (Indian Institute of Management Ahmedabad, 2022)

The line between the physical and virtual worlds continues to blur as technology evolves. Add to the mix the financial world and viola!, we have reached the pinnacle of Web 3.0 with a concept most popular by the term ...
Understanding employee’s response to company's sustainability initiatives

R, Karthikeyan; M, Dhivya (Indian Institute of Management Ahmedabad, 2022)

Corporate investments in environmental sustainability have increased greatly in recent years due to increased pressure from regulators, consumers, and investors. As a key stakeholder of business, the employees’ attitude ...
Understanding the Indian consumer behaviour and developing a communication strategy to minimize the existing stigma towards adult diapers

Reddy, Varakantham Hemanth; R, Karthikeyan (Indian Institute of Management Ahmedabad, 2021-09-07)

The problem of incontinence was historically considered as a taboo and hence the stigma towards using them even in the people who have severe issues of controlling their bladders resulted in low adoption of adult diapers ...