Browsing by Author "R, Pratibha"

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IPL Organisational Strategies: Can we leverage them to promote other sports in India

Sagar, Pooja; Jayant, Aakriti; R, Pratibha (Indian Institute of Management, Ahmedabad, 2015)
IPL organisational strategies: can we leverage them to promote other sports in India

Sagar, Pooja; Jayant, Aakriti; R, Pratibha (Indian Institute of Management Ahmedabad, 2014)

India being an emerging nation in international sports arena with the entry of Indian Premier League (IPL) showcases the potential of conducting similar events in the course of the future of its sports ...