Browsing by Author "R., Prashanth Sarathy"

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    • Formulating a strategy for Micromax to expand its retail footprint in India 

      Agrawal, Gaurav; R., Prashanth Sarathy; Rastogi, Prateek (Indian Institute of Management Ahmedabad, 2016)
      Micromax is an Indian consumer Electronics Company headquartered in Gurgaon, India. It started as an IT software company in 2000 as Micromax Informatics Ltd. It entered the mobile handset business and focused on lower ...