Browsing by Author "R., Sirisha"
Now showing items 1-1 of 1
-
Study of preferences of Indian online shoppers: lessons for Indian e-retailers
Kuruvilla, Jacob; R., Sirisha (Indian Institute of Management Ahmedabad, 2004)The Indian online retailing industry is currently estimated to have a size of approximately Rs. 250 cores and growing. While there has been a significant amount of research into online customers internationally there has ...