Browsing by Author "Raja, Md Ramiz"
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Understanding the variation in engagement levels in cause based marketing campaigns with respect to different type of advertisements
Raja, Md Ramiz; Kumar, Mohan Nanda (Indian Institute of Management Ahmedabad, 2022)In today’s competitive market, it is becoming increasingly important for the firms to devise new ways of marketing to capture the attention of the customers and further the objectives of the company. However, creation of ... -
Understanding why it is difficult for new entrants to enter the platform business
Khan, Faisal; Raja, Md Ramiz (Indian Institute of Management Ahmedabad, 2022)Platforms have paved the way for businesses for centuries but the rise of internet has brought with it a new wave of platform businesses which have transformed the face of business landscape in an unprecedented way. Hence, ...