Browsing by Author "Rajan, Rohithari"

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    • CONCOR: Tea Transportation 

      Raghuram, G.; Dhasarathy, Anusha; Monippally, Preeti; Pathak, Rohit; Pillai, Malavika; Rajan, Rohithari (2010-08-19)
      This case looks at how to develop a marketing strategy for CONCOR, for transporting tea from gardens to the processing plants as containerized. cargo by rail. The worldwide trend in product movement is towards containerized. ...

    • Export of Indian entertainment software 

      Choudhary, Mayank; Rajan, Rohithari (Indian Institute of Management Ahmedabad, 2001)
      This is a study of the potential for exports of Indian film and television software. It uses the word entertainment to encompass these two,'.-and only these two components. It is written from the perspective of Mukta Arts, ...

    • India Dot.com study 2001 

      Kaul, Aseem; Rajan, Rohithari (Indian Institute of Management Ahmedabad, 2001)