Browsing by Author "Rajbhupinder, Bawa Yuvraj Singh"

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    • In-store purchase behaviour of emerging market customers 

      Rajbhupinder, Bawa Yuvraj Singh; Alam, Md Sarfraz (Indian Institute of Management Ahmedabad, 2020)
      In this project, we focus primarily on understanding the in-store behaviour of Indian customers. First, we found out via literature review the current understanding of the factors that influence purchase decisions in retail ...