Browsing by Author "Ranpura, Nilesh Dineshchandra"
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Effective brand building strategy for agriculture and processed food through online marketing
Singh, Ankur; Ranpura, Nilesh Dineshchandra (Indian Institute of Management Ahmedabad, 2022-12)The key backbone of the India's economy is agriculture. Every day, as the population grows, there is a corresponding rise in the need for food. Due to the rising demand, the farming industry must adopt highspeed semi- ...