Browsing by Author "Rungta, Payal"

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    • Perception of luxury across generations 

      Kumar, Deori Adarsh; V., Mahroof; Tomar, Nitisha; Rungta, Payal (Indian Institute of Management Ahmedabad, 2016)
      The perception of luxury has been related to high price and exclusivity since ages. This project aims to understand the perception of luxury goods and services across Gen X, Y and Z generations. The scope of the project ...

    • Project course on designing curriculum for SMILE 

      B, Aditya; R, Rakesh; Rungta, Payal (Indian Institute of Management Ahmedabad, 2016)