Browsing by Author "S, Prabu"

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    • Impact of social media influencers on consumer behaviour 

      K, Amritha; S, Prabu (Indian Institute of Management Ahmedabad, 2021-09-07)
      When it comes to the marketing of the products, influencers have the choice of disclosure. Studies show an increasing trend of consumers trusting influencers who disclose the endorsed products to that of non-disclosure. ...