Browsing by Author "Sharda, Gauri"
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Devising marketing strategies for consumer facing brands via social listening
Sharda, Gauri; Nayak, Purav (Indian Institute of Management Ahmedabad, 2022-03-21)Social listening or social media measurement is a way of brand evaluation by computing the popularity of a brand by monitoring the social media platforms of the brand. The content that is monitored are the posts on these ...