Browsing by Author "Sharma, Ahsaas"
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Analyzing the shift of positioning owing to technology adoption in product/service by traditional industries and its impact on customer perceptions
Singh, Abhinav; Sharma, Ahsaas (Indian Institute of Management Ahmedabad, 2021-12-14)In the current era, it is not a surprising fact that smart technology has become an integral part of any business's success. In the digital age, where a smartphone is capable of performing any task, including booking a ... -
Modelling the impact of meme based based marketing on a company's online customer engagement relative to traditional social media marketing methods
Singh, Abhinav; Sharma, Ahsaas (Indian Institute of Management Ahmedabad, 2021-09-07)It took social media less than a generation to progress from a medium of information exchange to a hotspot for virtual gatherings and retail platforms. The growth of social media was especially bolstered after the pandemic ...