Browsing by Author "Sharma, Amalesh"
Now showing items 1-18 of 18
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Achieving social and economic sustainability through innovations in transformative services: a case of healthcare organizations in an emerging market
Sharma, Amalesh; Borah, Sourav Bikash; Moses, Aditya Christopher (Springer Nature, 2023-08-21)Resource-poor organizations serve a significant portion of emerging markets’ healthcare industries. Such organizations engage in transformative services. However, given emerging markets’ ever-changing dynamics, it is unclear ... -
Chief marketing officers' discretion and firms' internationalization: an empirical investigation
Kumar, V.; Borah, Sourav Bikash; Sharma, Amalesh; Akella, Laxminarayana Yashaswy (Palgrave Macmillan, 2021-01-04)The role of key individuals, such as the chief marketing officer (CMO), in the internationalization process has largely been ignored in the international business literature. Given the importance of the CMO in internationalization ... -
Complexity in a multinational enterprise’s global supply chain and its international business performance: a bane or a boon?
Borah, Sourav Bikash; Sharma, Amalesh; Kumar, V.; Adhikary, Anirban (Palgrave Macmillan, 2022-03-07)The literature on marketing, operations management, and strategy has investigated the impacts of a firm’s supplier network structure and complexity on its financial, environmental, and innovation performance. However, our ... -
Covid-19's impact on supply chain decisions: strategic insights from NASDAQ 100 firms using Twitter data
Sharma, Amalesh; Adhikary, Anirban; Borah, Sourav Bikash (Journal of Business Research, 2020-06-12)The coronavirus pandemic is having a clear impact on the supply chains of virtually all manufacturers, retailers, and wholesalers. As the world attempts to navigate through this difficult time, most companies are struggling ... -
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance
Sharma, Amalesh; Borah, Sourav Bikash; Haque, Tanjum; Adhikary, Anirban (Springer, 2024-01-03)While firms engage stakeholders in their sustainability practices to contribute to a better world resiliently and responsibly, little is known about what drives their ability to generate customer engagement (CE) and supplier ... -
Essays on climate change from stakeholder engagement perspective
Haque, Tanjum (Indian Institute of Management Ahmedabad, 2024)Achieving environmental sustainability has been a priority for firms in the recent past. Firms are trying to reduce emissions and engaging with stakeholders to reduce the overall emissions in their extended value chain to ... -
From silos to synergies: a systematic review of luxury in marketing research
Sharma, Amalesh; Soni, Mauli; Borah, Sourav Bikash; Haque, Tanjum (Elsevier, 2021-10-25)The significant growth of luxury products and services and their marketing in the last three decades has fueled substantial research interest among scholars and practitioners investigating the various aspects of luxury. ... -
How does the adoption of digital payment technologies influence unorganized retailers' performance? an investigation in an emerging market
Adhikary, Anirban; Diatha, Krishna Sundar; Borah, Sourav Bikash; Sharma, Amalesh (Springer Science + Business Media, 2021-03-30)Unorganized retail dominates the retail landscape across emerging markets (EMs) and is undergoing rapid digitalization. However, the extant literature has not explored the impact of digital payment system adoption on ... -
Identifying the drivers of luxury brand sales in emerging markets: an exploratory study
Sharma, Amalesh; Soni, Mauli; Borah, Sourav; Saboo, Alok R. (Journal of Business Research, 2020)Luxury brands across the globe have made inroads into emerging markets (EM). While some brands have succeeded in one EM, they have failed to replicate their success in others. We investigate the drivers of luxury brand ... -
Impact of review narrativity on sales in a competitive environment
Mukhopadhyay, Soumya; Kumar, V.; Sharma, Amalesh; Chung, Tuck Siong (Wiley Online Library, 2022-02-21)Online user-generated reviews have received significant importance in the literature as they help consumers make consumption decisions. However, despite significant developments in this domain in the past decade, little ... -
Investigating the Impact of Pace, Rhythm, and Scope of New Product Introduction (NPI) Process on Firm Value
Sharma, Amalesh (Indian Institute of Management Ahmedabad, 2018-01-03)Scholars have identified several benefits of new product introductions (NPI), yet the literature has largely overlooked the pattern of NPI in generating marketplace insights and influencing subsequent products. Building ... -
Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: an institutional logics perspective
Moses, Aditya Christopher; Sharma, Amalesh; Borah, Sourav; Adhikar, Anirban (Elsevier, 2018)Racial diversity is considered an integral part of the business world. The extant literature has focused on the effect of racial diversity on a firm's financial performance and presented mixed findings. Building on the ... -
Is it too complex?: the curious case of supply network complexity and focal firm innovation
Sharma, Amalesh; Pathak, Surya; Borah, Sourav; Adhikary, Anirban (Journal of Operations Management, 2019)Firms have increasingly relied on their supply network for improving their innovation performance. Although the relationship between the supply network structure and innovation has been investigated, the link between supply ... -
Knowledge structure of Chief Marketing Officers (CMOs): a review, bibliometric analysis, and research agenda
Sharma, Amalesh; Akella, Laxminarayana Yashaswy; Borah, Sourav Bikash (Elsevier, 2022-07-16)Research on Chief Marketing Officers (CMOs) has flourished in the last two decades. Nevertheless, despite sig- nificant interest among marketing academics and professionals, a comprehensive understanding of knowledge structure ... -
Leveraging service recovery strategies to reduce customer churn in an emerging market
Borah, Sourav; Prakhya, Srinivas; Sharma, Amalesh (Springer, 2019)Building on the properties of emerging markets, we investigate how a firm should align its service recovery strategies with different types of service failure to reduce customer churn in an emerging market. Using resource ... -
Responses to COVID-19: the role of governance, healthcare infrastructure, and learning from past pandemics
Sharma, Amalesh; Borah, Sourav Bikash; Moses, Aditya C. (Journal of Business Research, 2020-09-10)The ongoing COVID-19 outbreak has revealed vulnerabilities in global healthcare responses. Research in epidemiology has focused on understanding the effects of countries’ responses on COVID-19 spread. While a growing body ... -
Supply base concentration and firm innovation performance: A contingency study of supply base breadth, depth, dispersion, and collaboration
Sharma, Amalesh; Adhikary, Anirban; Borah, Sourav Bikash; Pathak, Surya (Elsevier, 2024-03-01)To survive in the current business environment, a firm must embrace ‘innovation’ in its overall business strategies. While scholars have investigated drivers of firms’ innovation performance, the concentration of a firm’s ... -
What drives human resource acquisition and retention in social enterprises?: an empirical investigation in the healthcare industry in an emerging market
Moses, Aditya Christopher; Sharma, Amalesh (Journal of Business Research, 2020)Although healthcare is one of the fastest growing sectors in the world, it faces crucial shortages in human resource (HR) availability and retention. This challenge is worsened in social enterprises. In this research, we ...