Browsing by Author "Sharma, Dhiresh"
Now showing items 1-2 of 2
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Diffusion of innovatons in rural markets
Sharma, Dhiresh (Indian Institute of Management, Ahmedabad, 1994) -
Study of the success and failure of me- too products some generalizations
Sharma, Dhiresh; Rajagopal, Priyali (Indian Institute of Management, Ahmedabad, 1994)