Browsing by Author "Sharma, Kirti"
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I “showroom” but “webroom” too: investigating cross-shopping behaviour in a developing nation
Roy, Subhadip; Sharma, Kirti; Choudhary, Sharuti (Emerald, 2022-07-06)Purpose: The concepts of showrooming and webrooming have been well researched but majorly from the marketing/economic perspectives. The present study explores the socio-psychological motivations and different types of ...