Browsing by Author "Sharma, Rajat"

Now showing items 1-20 of 50

    • Ableism and employment of persons with disabilities: organizational socialization of employees with blindness 

      Vashisth, Tarun Kumar (Indian Institute of Management Ahmedabad, 2024)
      Despite rights-based conventions and legislative structures in place, PWDs face overwhelming challenges in obtaining a paid job. Those who succeed to get employed, face numerous issues, especially during their organizational ...

    • Analysis of consumer preference for digital payment through payment gateway integrated in Food Delivery Applications (FDA) 

      Bisht, Abhishek; Pawar, Abhishek Anil; Thahaniya, Anu (Indian Institute of Management Ahmedabad, 2021-09-07)
      More and more people these days are switching to food delivery applications for convenience and quick ordering as an outcome of which we have witnessed success stories like Zomato and Swiggy. Many other factors are also ...

    • Analyzing the impact of digital marketing on consumer behavior related to frozen food products using data analytics tools 

      Behera, Dibyani; Jain, Rajat; Singh, Samarpan (Indian Institute of Management Ahmedabad, 2021-09-07)
      This project was done to understand the perception of consumers to consume frozen snacks and to explore the current digital marketing strategies being applied by companies in the frozen snacks industry. A literature survey ...

    • Anti-covid policies and impact on hotel's pricing 

      Dilawri, Parneet Singh; Choudhary, Owais (Indian Institute of Management Ahmedabad, 2021-12-14)
      It has been more than a year since the Pandemic struck and brought the global economy to a standstill. The lockdown and social distancing norms have impacted the lifestyle of society. Some sectors like online delivery ...

    • Application of drones during the covid-19 pandemic by state authorities (Police) 

      Jain, Jayant; Chaudhary, Sumit (Indian Institute of Management Ahmedabad, 2020)
      The report highlights the operations of the Indian Drone Squad with civil authorities during the COVID pandemic. The report details how the drone industry has been highly regulated for flying in the Indian air space, ...

    • Assessing advertisement quality on C2C social commerce platforms: an information quality approach using text mining 

      Trehan, Deepak; Sharma, Rajat (Online Information Review, 2020-10-27)
      Purpose The purpose of this paper is to test relevance of the information quality (IQ) framework in understanding quality of advertisements (ads) posted by ordinary consumers. Design/methodology/approach The main objective ...

    • Automotive consulting - a platform strategy 

      Pardhi, Bhushan Pralhad; Padihari, Vishal Narayan (Indian Institute of Management Ahmedabad, 2022-08)
      • Market Research to explore the need and expectations from such a Platform from both Auto OEM employees (Solution Providers) and Dealerships (Solution Seekers) • Assessment of Key-Value propositions for Solution providers ...

    • Challenges in entrepreneurial journey 

      Soni, Himanshu; Shaw, Subham (Indian Institute of Management Ahmedabad, 2021-09-07)
      Entrepreneur is an important word in the English dictionary, and it has many implied meanings. Most people associate the meaning of entrepreneur with a businessman. Is it the only meaning of entrepreneur? Let’s understand ...

    • Changing consumer behaviour in dining out and online food ordering due to Covid 19 

      Bajpai, Utkarsh; Patel, Darshan (Indian Institute of Management Ahmedabad, 2020)
      This study describes the impact COVID 19 has had on consumer behaviour concerning dining out in restaurants and ordering food online. It does so via a three-pronged approach – changes in online sentiments, exploratory ...

    • Circular economy business models as pillars of sustainability: where are we now, and where are we heading? 

      Hina, Maryam; Chauhan, Chetna; Sharma, Rajat; Dhir, Amandeep (Wiley, 2023-06-20)
      The prior literature has discussed the benefits of the circular economy business model (CEBM) while working to streamline the environmental aspect, touching upon the social aspect and improving the economic aspect. These ...

    • Circular economy business models as pillars of sustainability: Where are we now, and where are we heading? 

      Hina, Maryam; Chauhan, Chetna; Sharma, Rajat; Dhir, Amandeep (Wiley, 2023-06-20)
      The prior literature has discussed the benefits of the circular economy business model (CEBM) while working to streamline the environmental aspect, touching upon the social aspect and improving the economic aspect. These ...

    • Consumer behaviour along PLC: a diffusion of innovation perspective 

      Sharma, Rajat; Chandwani, Rajesh (Elsevier, 2014)
      Prior research has suggested that consumer behavior towards a product varies as the product progresses through its life cycle. Both, the consumer and 'new product' enter into a dyadic relationship with the introduction of ...

    • Consumer’s perception about luxury apparel consumption in the sharing economy 

      Gangadhar, Nakka Sanket; Manohar, Pingale Varad (Indian Institute of Management Ahmedabad, 2020)
      As the sharing economy has grown with a rapid pace in past few years, with uberization occurring in all many services. Fashion has become one such area, where sharing economy has taken root, and is flourishing all over the ...

    • A cultural perspective on luxury: how culture impacts the perception of luxury 

      Rana, Divyansh; Gupta, Parul (2021-09-07)
      The concept of luxury has always been of immense social importance across different cultures and geographies right from the dawn of humanity. Over different periods of time, although the manifestations of the concept of ...

    • Digital identity and marketing strategy for bottom of the pyramid businesses 

      Dutta, Sayan (Indian Institute of Management Ahmedabad, 2020)
      In this 20th century of technology, it is crucial to be vocal about your business’s unique aspects. The larger the presence felt by the customer, the higher is the perceived brand value. It is easier said than done to ...

    • Digital marketing strategy for Himsuta 

      Negi, Nitika (Indian Institute of Management Ahmedabad, 2020)
      The awareness of consumers on the type of products purchased is growing over time; this is especially the case for skincare goods. The global skin care products market size was valued at almost USD 133.90 billion in 2018 ...

    • Effectiveness of gamification in customer retention & growth hacking in food tech products 

      Verma, Amrisha; Gudikal, Vijay Kumar (Indian Institute of Management Ahmedabad, 2021-09-07)
      This report will try to uncover the type of gamification technique used and how the gamification tool has been implemented across various tech products like ed-tech, food tech, health tech, etc. It will also focus on ...

    • Effectiveness of meme marketing 

      Gupta, Subham; Tomar, Anurag Singh (Indian Institute of Management Ahmedabad, 2020)
      Did you know an average millennial spends over 200 minutes online every day? (Cole, 2018) And a good chunk of those 200 minutes is spent on social media? With social media turning into such a big thing nowadays, the content ...

    • Effectiveness of meme marketing 

      Gupta, Shubham; Tomar, Anurag Singh (Indian Institute of Management Ahmedabad, 2020)
      Did you know an average millennial spends over 200 minutes online every day? (Cole, 2018) And a good chunk of those 200 minutes is spent on social media? With social media turning into such a big thing nowadays, the content ...

    • Ekatvam by tanishq - are soft controversies the best form of advertising? 

      Sanghi, Akshay Kumar; Nandi, Titas (Indian Institute of Management Ahmedabad, 2020)
      Arun Narayan, Vice President of Marketing and Retail at Tanishq, was sitting in his study in Bengaluru contemplating the future of Tanishq – the jewellery brand under Titan. Every few seconds, he could hear the faint sound ...