Browsing by Author "Sharma, Supriya"

Now showing items 1-15 of 15

    • BotGo 

      Mendonca, Valerie; Sharma, Supriya; Sud, Mukesh (Indian Institute of Management Ahmedabad, 2019-02-05)
      BotGo was started in 2007 by Ravi Panchal, an engineer, after he lost motivation to continue at a managerial role at his job. A hands-on technical person, Panchal was inspired to create an underwater tank-cleaning robot. ...

    • BotGo: A Teaching Note 

      Mendonca, Valerie; Sharma, Supriya; Sud, Mukesh (Indian Institute of Management Ahmedabad, 2019-02-05)

    • Classifying consumption behavior using self-determination theory 

      Sharma, Supriya (The Marketing Review, 2016)
      By bringing together self-determination theory and consumption behaviour, four types of consumption behaviours – reward consumption, ego consumption, goal consumption, and identity consumption are proposed. These four ...

    • Contradictions between identity and image of an organization: Exploring responses in new entrepreneurial ventures 

      Sharma, Supriya (Indian Institute of Management Ahmedabad, 2017)
      Organizational identity, defined as members’ constructions about who we are as an organization (Gioia & Patvardhan, 2012), is considered as the core of organizational cognition and action. However, the understanding of ...

    • Does entrepreneurial logic impact funding evaluation of startups? 

      Jain, Rajesh; Valerie, Mendonca; Vohra, Neharika; Sharma, Supriya (Indian Institute of Management Ahmedabad, 2018-02-21)
      From a neoclassical economics perspective, entrepreneurship involves rational decision-making and entrepreneurs engage in rational, goal-driven behavior. However, such a view is put to test in current, dynamic business ...

    • Dynamics of funding women entrepreneurs - A gendered lens 

      Sud, Kashika (Indian Institute of Management Ahmedabad, 2023)
      "The start-up ecosystem in India is currently the third largest in the world, trailing only behind USA and China. However, women were founders of 11% of the Indian start-ups. Starkly, only 6% of the funding goes to companies ...

    • Experiencing live action of business: reflections on an immersive course in entrepreneurship 

      Vohra, Neharika; Sharma, Supriya; Thomas, Nobin (Sage Publications, 2022-01-26)
      This article describes an experiential, immersive course in teaching for entrepreneurship in a business school. The course requires the students to set up and operate a business, build on their experiences, reflect upon ...

    • Identifying a typology of organizational transformations in India 

      Khokle, Pradyumana; Sharma, Supriya (Emerald Group Publishing Ltd., 2017)
      Purpose: This paper aims to develop a comprehensive typology of organizational transformations that is based on both content and process characteristics of transformations, and it is relevant to organizations in India. ...

    • Incubation in India – A multilevel analysis 

      Sharma, Supriya; Vohra, Neharika (Indian Institute of Management Ahmedabad, 2020-03-05)
      This chapter undertakes a multi-level analysis of incubation in India with an objective to assess the landscape of incubation, the role and impact of incubators on startups, and understand challenges faced both by incubators ...

    • Memorable Shaadi 

      Sud, Mukesh; Sharma, Supriya; Mendonca, Valerie (Indian Institute of Management Ahmedabad, 2017-11-06)
      Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case ...

    • Memorable Shaadi: A Teaching Note 

      Sud, Mukesh; Sharma, Supriya; Mendonca, Valerie (Indian Institute of Management Ahmedabad, 2017-11-06)

    • Organizational Transformation in India: Developing a Typology 

      Sharma, Supriya (2013-11-25)
      Organizational transformation, which is frequently credited with turning around the fortunes of many organizations, has remained an underrated concept in India. This paper is an attempt to study the transformations that ...

    • A Replication Approach Towards Assessment of Performance of Group Affiliated Firms during Institutional Transition in India 

      Sharma, Kamal; Sharma, Supriya (Indian Institute of Management , Ahmedabad, 2013)
      We try to replicate findings of a previously published paper that differentiates firm performance of group affiliated firms from unaffiliated ones during institutional transition in India using different sampling approaches. ...

    • Walking the tightrope: gender inclusion as organizational change 

      Kulkarni, Vaibhavi; Vohra, Neharika; Sharma, Supriya; Nair, Nisha (Emerald, 2018)
      Purpose – The study focuses on the inclusion practices and processes of five large organizations across diverse sectors where women are underrepresented. The purpose of this paper is to examine how organizations facilitate ...

    • Why Indians work: a cultural values perspective 

      Sharma, Supriya (Indian Journal of Industrial Relations, 2015)
      While ample empirical evidence on cultural values highlights the difference between Indian and western cultures, substantial research done in India tests models and frameworks developed in Western culture. Assumptions ...