Browsing by Author "Singh, Ramendra"
Now showing items 1-9 of 9
-
An Assessment of the Impact of Distribution Channel Conflict on Channel Efficiency – Few Improvised Conceptual Models
Singh, Ramendra (2009-08-21)The primary purpose of this study is to enhance the understanding of the impact of distribution channel conflicts on the channel efficiency, which has hitherto received little attention in distribution channel literature. ... -
Determinants of B2B salesperson’s performance: a review and synthesis of literature
Singh, Ramendra; Koshy, Abraham (2010-01-15)Review articles on B2B salespersons’ performance in the recent past have been limited. This paper seeks to provide a review, focusing on the conceptualizations of the salespersons’ performance construct, and its determinants, ... -
Does salesperson’s customer orientation create value in B2B relationships? empirical evidence from India
Singh, Ramendra; Koshy, Abraham (2011-05-04)Although value creation in business relationships has taken an important position in the literature, yet scant attention has been paid to the precise nature of creation or destruction of value in b2b customer-oriented selling. ... -
An Exploratory Study of Factors affecting MBA Students’ Attitude towards Learning via Case Study Pedagogy: Insights from Advertising Literature
Singh, Ramendra; Sinha, Piyush Kumar (2009-08-21)Case based pedagogy has become popular in most business schools today, since the pioneering efforts made by Harvard Business School, several decades ago. Although the case method approach stands firmly on grounds its ... -
). ‘I show off, so I am well off’: Subjective economic well-being and conspicuous consumption in an emerging economy
Jaikumar, Saravana; Singh, Ramendra; Sarin, Ankur (Elseveir, 2018)Conspicuous consumption may be explained by the need to signal higher social status in a society. However, whether this consumption actually translates to improved perception of well-being remains unexamined. In the emerging ... -
Knowledge Management Strategies for Business Development
Verma, Sanjay; Karna, Amit; Singh, Ramendra (IGI Global, 2010-07-10) -
Network connectedness of pharmaceutical sales rep (FLE) - physician dyad and physician prescription behaviour: a conceptual model
Singh, Ramendra (Journal of Medical Marketing, 2008-11T06)Influencing physician prescription behaviour has always proven elusive for pharma companies. This is especially so in these changing times when physicians are tightly pressed for time to spare on attending to sales calls ... -
Salesperson's customer orientation: conceptualization, scale development and impact in selling situations
Singh, Ramendra (2010)The practice of marketing concept has been widely studied, and one of the important themes within this context is the salespersons orientation while interacting with customers in the selling situations. Saxe and Weitz ... -
Salesperson’s Customer Orientation: A Reconceptualization and a New Definition
Singh, Ramendra; Koshy, Abraham (2009-07-30)This study critically examines the existing domains, conceptualizations and operationalizations of the salesperson’s customer orientation constructs present in the literature. The widely used Salesperson orientation-Customer ...