Browsing by Author "Singh, Yograjdeep"

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    • Go-to-market strategy for JAWA motorcycles in India 

      Sonowal, Amrita; Choudhury, Gourav; Chauhan, Prabal Pratap Singh; Singh, Yograjdeep (Indian Institute of Management Ahmedabad, 2017)
      After the acquisition of JAWA Brand by Mahindra, JAWA is set to re-launch in India with JAWA 350 OHC by 2019. With classic bike segment growing exponentially and competitor like RE witnessing more than 50% CAGR, the industry ...