Browsing by Author "Spriha, Shivani"
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Himalayan organic produce market in India
Negi, Nitika; Spriha, Shivani (Indian Institute of Management Ahmedabad, 2020)We think there is a need to address the concern of food adulteration. Additionally, words like organic, natural, fortified are misinterpreted. This is done either deliberately or because of lack of information. Having a ...