Browsing by Author "Sunilkumar, Ghodke Rohan"
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Complementing eNPS with cluster analysis using multiple dimensions
Sunilkumar, Ghodke Rohan; Vikas, M (Indian Institute of Management Ahmedabad, 2023-08-08)The NPS (Net Promoter Score) is a marketing research metric that asks respondents to rate the likelihood of them recommending a given product or service to others. Employee loyalty is assessed by how often they recommend ...