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    • Redefining luxury experience through the metaverse 

      Hota, Alok Kumar; Surwade, Saurav Sanjay (Indian Institute of Management Ahmedabad, 2022)
      Luxury Goods market is a nearly $270 Billion dollar industry globally and is expected to rise of $352.84 Billion dollars by 2027. However, with the rise of the digital revolution, the definitions of a luxury item have ...