Now showing items 1-1 of 1

    • Investigation of customer mindset behind impulse buying behaviour 

      Susmitha, Iragaraju Bhavani (Indian Institute of Management Ahmedabad, 2023-08-08)
      The landscape of the shopping industry has changed drastically over the past decade. What began with the advent of the hypermarkets and megamarkets that brought in modern retailing, the deep penetration of the internet has ...