Browsing by Author "T., Aruna Divya"

Now showing items 1-3 of 3

The impact of non-volitional interferences on product evaluation and choice

Kapoor, Ankur (Indian Institute of Management Ahmedabad, 2019)

The integration of our lives with internet, smartphones and wearable devices has made interferences (such as interruptions and distractions) pervasive. This research investigates the impact of such interferences on information ...
Impact of order of presentation and prominent presentation of brand and attribute on consumers’ willingness to pay

Narayanan, Priya (Indian Institute of Management Ahmedabad, 2020)

How does differential presentation of the components of a product – brand and attribute(s) – impact consumers’ willingness to pay (WTP) for the product? In this thesis, we attempt to answer this question through two essays. ...
Through the looking Glass: role of construal level on description-intensive reviews

Chatterjee, Swagato; T., Aruna Divya (Association for Consumer Research, 2017)

Focus on consumer engagement has led service providers to explore contextual factors influencing consumers’ satisfaction. In this paper, we draw insights from Construal Level Theory to identify the conditions when own vs. ...