Browsing by Author "Titus, Ajoy B."

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Applied Semiotics: the use of sacred & secular symbols implications and applications for advertisers

Nagpal, Apurv; Titus, Ajoy B. (Indian Institute of Management, Ahmedabad, 1993)

The study examined perceptions of all-visual advertising stimuli using Sacred and Secular symbols. Two response criteria were looked at; aesthetic/emotional perceptions and rat ion a 1 /u.ti 1 i tar ian perceptions A ...
Environment management: issues and concerns

Titus, Ajoy B.; Hazarika, Gautam (Indian Institute of Management, Ahmedabad, 1993)