Browsing by Author "Titus, Nidhi"

Now showing items 1-4 of 4

    • Parsana Health Centre: Nurturing a Healthy Lifestyle 

      Thomas, Sujo; Titus, Nidhi; Suggala, Susmita; Sinha, Piyush Kumar (Indian Institute of Management Ahmedabad, 2017-12-07)
      Parsana Health Centre Private Limited, one of the pioneers of the organized fitness industry in the city, of Ahmedabad, had been actively engaged in inculcating, nurturing and promoting a healthy lifestyle to the general ...

    • Parsana Health Centre: Nurturing a Healthy Lifestyle: A Teaching Note 

      Thomas, Sujo; Titus, Nidhi; Suggala, Susmita; Sinha, Piyush Kumar (Indian Institute of Management Ahmedabad, 2017-12-07)

    • Paytm: The Lucky Lifafa Campaign 

      Titus, Nidhi; Abhishek; Mukherjee, Saral (Indian Institute of Management Ahmedabad, 2019-05-30)
      The Indian digital payment market was estimated to grow to around USD 700 billion - USD 1 trillion by 2022. A number of players had entered the market to challenge Paytm which aimed to maintain its prominent position in ...

    • Paytm: The Lucky Lifafa Campaign: A Teaching Note 

      Abhishek; Mukherjee, Saral; Titus, Nidhi (Indian Institute of Management Ahmedabad, 2019-05-30)