Browsing by Author "Tiwari, Aarushi"

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Product return in e-commerce: examining the marketing contingencies for emerging markets

Tiwari, Aarushi; Maurya, Vineet (Indian Institute of Management Ahmedabad, 2020)

In recent years, e-commerce has changed how shopping was done in India. Increased penetration of mobile phones and internet systems has supported this e-commerce boom to a great extent. Even though the picture looks ...