Browsing by Author "Tiwari, Ayush"

Now showing items 1-2 of 2

    • Monetization of privacy 

      Agrawal, Shubhangi; Tiwari, Ayush (Indian Institute of Management Ahmedabad, 2023-09-22)
      User data has become the fuel to major corporations’ marketing and customer acquisition practices. The past decade has seen major privacy breaches and public uproar due to the same. Some of the notable examples are Cambridge ...

    • Privacy as a marketing tool 

      Tiwari, Ayush; Yadav, Siddhi (Indian Institute of Management Ahmedabad, 2022)
      Technology and social media have taken over our lives; they have brought the world closer and made our day-to-day functioning a thousand times easier. But, as we explore new ways to connect and serve people, concerns over ...