Browsing by Author "Tripathi, Sanjeev"
Now showing items 1-20 of 52
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Case study on UNIGLOBE utopia travel
Himaja, A.; Dobbali, Akhila; Narukulla, Asish (Indian Institute of Managment, 2014-09-08) -
Choice of a Retail Store and Retail Store Format: A Hierarchical Logit Model
Tripathi, Sanjeev; Sinha, Piyush Kumar (2009-07-30)The literature on store choice has mainly studied the store attributes, and ignored the consumer attributes in store choice. Even when, the consumer attributes have been incorporated the strength of relationship has been ... -
" Choice of Channel Parner : In Class Excersise."
Tripathi, Sanjeev; Sinha, Piyush Kumar (2012-09-11) -
" Choice of Channel Parner : In Class Excersise."
Abhishek; Tripathi, Sanjeev; Sinha, Piyush Kumar (2012-09-11) -
A Comparative Study of Large Scale Retail Chains and Family Owned Small Retail Outlets (Kirana) in India
Choudhury, Anirban Roy; Singh Arora, Karan; Keshari Maharana, Sangram (Indian Institute of Management Ahmedabad, 2015)The retail market in India, is one of the largest in the world, accounting for around 15% of the country’s total gross domestic product. This sector has been traditionally dominated by small unorganized family owned stores, ... -
Constituents of successful sports leagues in emerging markets
Tripathi, Sanjeev; Kapoor, Ankur (Indian Institute of Management Ahmedabad, 2015)Purpose: The purpose of this paper is to understand and identify the factors that contribute to the success of sports leagues in emerging sports markets. Design/ Methodology/ Approach: This paper uses a mixed methodology ... -
Constraining minimum offers in economic games: will the offers increase?
Tripathi, Sanjeev (Serials Publications, 2016)In real life situations, one often encounters situations where the offers are constrained as there is a suggestion for a minimum offer. For example, in donation situations there can be a limit on minimum donation, similarly ... -
Cosmetic and beauty products – opportunities online
V., Mahroof; Paul, Vajira (Indian Institute of Management Ahmedabad, 2016) -
Design an objective model to use Twitter as a tool to judge consumer sentiment in online business
Kumar, Dhananjay; Kant, Shashi; Jattindernath, Vishal; Arya, Avaneesh; Hiremath, Spoortikiran (Indian Institute of Management Ahmedabad, 2013) -
Does odd or even make a difference
Tripathi, Sanjeev (Indian Institute of Management Ahmedabad, 2016-03-14)The evidence from literature on ultimatum games suggests that proposers often split the stake equally when they make an offer. In this study we investigate the effect of odd size stakes (OSS) in ultimatum games. OSS prevents ... -
Effectiveness of changes in numerical and alphabetical component of ANBS
Udata, Amit; Mohanka, Aashish; Agarwal, Nikita (Indian Institute of Management Ahmedabad, 2016) -
Effects of price discrepancies, referents for comparison and prior trust in seller on buyers perceptions of price unfairness, subsequent trust and purchase intention
Tripathi, Sanjeev (2010)In purchase situations, buyers frequently make comparisons with reference transactions are used as a standard against which the observed purchase price of a product is evaluated. However prices in the market place vary and ... -
Exploratory study on factors that drive real estate purchase decisions
Kumar, A. K. Senthil; Karthik, D.; Venkatesan, Guru (Indian Institute of Management Ahmedabad, 2015) -
Family and store choice
Sinha, Piyush Kumar; Tripathi, Sanjeev (2006-11-01) -
Family and Store Choice - A Conceptual Framework
Tripathi, Sanjeev; Sinha, Piyush Kumar (2009-08-21)Retail Store choice has traditionally been studied from the perspective of an individual. The retail offering is however consumed more by the family than by an individual. This study questions the study of store choice by ... -
Format choice in Grocery retailing
Sinha, Piyush Kumar; Singh, Prithvi; Tripathi, Sanjeev (2006-11-01) -
The Format Factors
Sinha, Piyush Kumar; Tripathi, Sanjeev (2010-07-24) -
Greenhouse Floriculture Supplychain in India
Vishwanadhula, Anil; Sagar, Mogaraju Naveen (Indian Institute of Management, Ahmedabad, 2015)Greenhouses are generally constructed in the cold countries so as to prevent plants from cold temperatures. Some tropical and sub – tropical countries have also started to construct greenhouses with different material and ... -
Impact Of Bundle Forms On Change In Consumers’ Internal Reference Price (IRP) Of Bundle Components
Banerjee, Prantosh J. (2016)Consumers’ internal reference price (IRP) is an internal standard against which observed prices are compared. Promotions on individual products lead to change (reduction) in consumers’ IRP leading to lower purchase of ... -
Impact of consumer satisfaction on stock prices and commercial revenue of firms
Gupta, Vineet; Sharma, Ayush (Indian Institute of Management Ahmedabad, 2016)