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    • Developing an alternative and cost-effective model for measuring price sensitivity 

      Chaudhuri, Avishek; Gangulee, Debaditya; Tripathy, Saugat (Indian Institute of Management Ahmedabad, 2006)
      Pricing a product correctly requires knowledge of the underlying price sensitivity of the target customer base in addition to the value perceived by the customers. The most popular ways of measuring price sensitivity of ...