Browsing by Author "Trott, Sangeeta"
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Green Supply Chain Initiatives in Brand Building –Evidences From Indian Pharmaceutical Industry
Trott, Sangeeta (Indian Institute of Management, Ahmedabad, 2015)Purpose: the main purpose of the paper is to examine the role of green supply chain initiatives in brand building with special reference to Indian pharmaceutical industry. Objectives of study :the study is based on two ...