Browsing by Author "Udayabhanu, Pooja"

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Analysis of direct vs indirect advertising and its effects on consumer perception of the brand

Sulthana, Bismitha; Udayabhanu, Pooja (Indian Institute of Management Ahmedabad, 2021-09-07)

Comparative advertising is one of the marketing tactics that brands have widely used to grab the attention of the masses and persuade them to use their products over their competitors’. Some of these are direct in nature, ...
Understanding the impact of COVID-19 in the learning experiences of underprivileged kids

Sulthana, Bismitha; Udayabhanu, Pooja (Indian Institute of Management Ahmedabad, 2021-12-14)

COVID-19, one of the largest pandemics the world has ever seen, has affected not just the way in which we look at our health system, but also our perspective on every other aspect of life. And one of the important systems ...