Browsing by Author "Umashankar, Nita"
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Marketplace literacy as a pathway to a better world: evidence from field experiments in low-access subsistence marketplaces
Viswanathan, Madhubalan; Umashankar, Nita; Sreekumar, Arun; Goreczny, Ashley (SAGE Publications, 2021-02-10)Multinational companies increasingly focus on subsistence marketplaces, given their enormous market potential. Nevertheless, their potential is untapped because subsistence consumers face extreme constraints. The authors ...