Now showing items 1-6 of 6

    • Deciding where to buy: store choice behaviour of Indian shoppers 

      Sinha, Piyush Kumar; Banerjee, Arindam; Uniyal, Dwarika Prasad (2002-10-19)
      Store choice is a decision that a shopper is fairly involved in. It is important for a store to understand this behaviour for developing marketing strategies to attract and keep its clientele. It is found that shoppers ...
    • Impact of store format on shopping involvement 

      Sinha, Piyush Kumar; Uniyal, Dwarika Prasad (Indian Institute of Management Ahmedabad, 2016-06-29)
      Store formats exist in three forms of convenience, variety and experience. Shopping involvement tends to change across these formats. This current study (a) establishes the role of store formats on shopping involvement, ...
    • Impact of store format on shopping involvement 

      Sinha, Piyush Kumar; Uniyal, Dwarika Prasad (Indian Institute of Management , Ahmedabad, 2014)
      Store formats exist in three forms of convenience, variety and experience. Shopping involvement tends to change across these formats. This current study (a) establishes the role of store formats on shopping involvement, ...
    • Managing Retailing 

      Sinha, Piyush Kumar; Uniyal, Dwarika Prasad (2010-06-08)
    • Point of Purchase Communication: Role of Information Search, Store Benefit, and Shopping Involvement 

      Uniyal, Dwarika Prasad; Sinha, Piyush Kumar (2011-05-27)
      Point of Purchase (PoP) is the place where a customer is about to buy the product. This is the crucial point where the exchange takes place. It offers a last chance to remind or attract customers. In spite of a considerable ...
    • Using observation research for segmenting shoppers 

      Sinha, Piyush Kumar; Uniyal, Dwarika Prasad (2005-10-26)
      This study uses observation of shopping behaviour as a method for developing shopper segments. Shoppers were observed at different stores and based on the behavioural cues they were classified into six segments. The study ...