Browsing by Author "Uniyal D.P."
Now showing items 1-1 of 1
-
Deciding where to buy: Store choice behaviour of Indian shoppers
Sinha P.K.; Banerjee A.; Uniyal D.P. (SAGE Publications Ltd, 2002)Store choice is a decision that a shopper is fairly involved in. It is important for a store to understand this behaviour for developing marketing strategies to attract and keep its clientele. It is found that shoppers ...