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    • Popular Vehicles and Services Ltd.: The Challenge of Growing a Family Business 

      Varkkey, Biju; Unnithan, Anandakuttan; Jacob, Joshy (Indian Institute of Management, Ahmedabad, 2013)
      Based in Kerala, Popular Vehicles and Services Ltd. (PVSL) is a leading automobile dealer of Maruti Suzuki India Ltd (MSIL). PVSL is categorized as a Platinum Plus dealer by MSIL, an honour reserved for top performing ...