Browsing by Author "V, Nayana D"

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The disruptive business model of Ninjacart: a review of current processes and recommendations for the way forward

Rakesh, Abhishek; V, Nayana D (Indian Institute of Management Ahmedabad, 2020)

Farmers of India have been instrumental in feeding the rapidly growing population of India. However, we observe that they cannot reap profits from agricultural activities, leading them to a vicious cycle of debts and loans. ...