Browsing by Author "V., Bharath"

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Analytics Driven Cross Sell: How Analytics Boosted Cross Sell Ratios for one of India’s Largest DTH Companies

Kelkar, Ajay; Vardarajan, Girish; V., Bharath; Agrawal, Akash (Indian Institute of Management, Ahmedabad, 2015)

In India, content distribution in television industry is a high volume and low ARPU (Average Revenue Per User) industry. Even though Direct to Home (DTH) service providers enjoy a higher ARPU owing to their higher penetration ...
Visualization & Analysis of Employee Interactions: A study of Inter-Departmental Communication Effectiveness at Hansa Cequity

V., Bharath; Kattamuri, Hemanth; Verdhan, Vaibhav (Indian Institute of Management, Ahmedabad, 2015)

In any Knowledge Organization, measuring the collaboration and communication effectiveness between and within different departments is extremely important. Hansa Cequity is a Marketing Analytics Consulting firm having more ...