Browsing by Author "V., Mahroof"

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    • Cosmetic and beauty products – opportunities online 

      V., Mahroof; Paul, Vajira (Indian Institute of Management Ahmedabad, 2016)

    • Perception of luxury across generations 

      Kumar, Deori Adarsh; V., Mahroof; Tomar, Nitisha; Rungta, Payal (Indian Institute of Management Ahmedabad, 2016)
      The perception of luxury has been related to high price and exclusivity since ages. This project aims to understand the perception of luxury goods and services across Gen X, Y and Z generations. The scope of the project ...