Browsing by Author "Vinod, Prasad M"

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    • Segmenting and targeting in e-commerce using data mining 

      Kumar S., Ashwin; Sriram, N; Vinod, Prasad M (Indian Institute of Management Ahmedabad, 2014)
      Data mining is the practice of examining the existing database to generate new information.Itprovides useful information for the decision makers.With a spurt in e-commerce players like Amazon, Flipkart, OLX, Infibeam in ...