Browsing by Author "Waterschoot, Walter van"

Now showing items 1-5 of 5

    • The Classic Conceptualisation and Classification of Distribution Service Outputs - Time for a Revision? 

      Waterschoot, Walter van; Sinha, Piyush Kumar; Haes, Joeri De; Lievens, Annouk (2009-09-04)
      Distribution service outputs structurally play a pivotal role in retail- and channel management. This paper critically assesses the nature of Bucklin’s classic formulation, which is concerned with numerically expressible ...

    • Consumer learning and its impact on store format selection 

      Waterschoot, Walter van; Kenhove, Patrick Van; Wulf De, Kristof; Sinha, Piyush Kumar (2008-11-09)
      Although there has been a lot of research on learning and product/brand choice, there is a remarkable lack of linking this to store format selection. As both learning types may occur simultaneously, studying their similarity ...

    • Consumer learning and store choice 

      Waterschoot, Walter van; Kenhove, Patrick van; Wulf De, Kristof; Sinha, Piyush Kumar (2007-11-01)

    • Revisiting the concept and classification of distribution service outputs 

      Waterschoot, Walter van; Sinha, Piyush Kumar; Haes, Joeri De; Lievens, Annouk; Butt, Steve (2010-07-27)
      Distribution service outputs structurally play a pivotal role in retail and channel management. This paper critically assesses the nature of Bucklinzs classic formulation, which is concerned with numerically expressible ...

    • Revisiting the conceptualisation and classification of distribution service outputs 

      Waterschoot, Walter van; Sinha, Piyush Kumar; Haes, Joeri De; Lievens, Annouk; Burt, Steve (2009-12-14)
      Distribution service outputs structurally play a pivotal role in retail and channel management. This paper critically assesses the nature of Bucklin s classic formulation, which is concerned with numerically expressible ...