Browsing by Author "Wulf De, Kristof"

Now showing items 1-3 of 3

    • Consumer learning and its impact on store format selection 

      Watershoot, Walter van; Sinha, Piyush Kumar; Kenhove, Patrick van; Wulf De, Kristof (2008-11-09)
      Although there has been a lot of research on learning and product/brand choice, there is a remarkable lack of linking this to store format selection. As both learning types may occur simultaneously, studying their similarity ...

    • Consumer learning and its impact on store format selection 

      Waterschoot, Walter van; Kenhove, Patrick Van; Wulf De, Kristof; Sinha, Piyush Kumar (2008-11-09)
      Although there has been a lot of research on learning and product/brand choice, there is a remarkable lack of linking this to store format selection. As both learning types may occur simultaneously, studying their similarity ...

    • Consumer learning and store choice 

      Waterschoot, Walter van; Kenhove, Patrick van; Wulf De, Kristof; Sinha, Piyush Kumar (2007-11-01)