Browsing by Author "Yadav, Anoop Kumar"

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To measure the potential of LGBTQ market in India and understanding the factors affecting the brand positioning of companies

Yadav, Anoop Kumar; Karol, Shivangi; Kumar, Rahul (Indian Institute of Management Ahmedabad, 2017)

The LGBT community accounts for about 3.4% of the total population of the USA (Gates, 2011). A report by Gallup suggests this percentage to have risen to 4.1% by 2016 in the USA. As per different researchers and reports, ...