Browsing by Subject "Apparel industry"
Now showing items 1-4 of 4
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BLAROSE: navigating post-crisis challenges
(Indian Institute of Management Ahmedabad, 2020)On a rainy evening in mid-august, looking outside the window while sipping coffee, Ms. Avneet Kaur, co-founder and CEO of Blarose, was immersed in deep thought. Having been through significant early struggles, Avneet, along ... -
How digital transformation is forcing the apparel industry to re-invent its strategy
(Indian Institute of Management Ahmedabad, 2020)Indian apparel retailers have been grappling with the emergence and large-scale acceptance of digital channels of retail and marketing. While digitization in marketing has been accepted and implemented on a wide scale, ... -
Implementation process of Blockchain to solve the counterfeit problem in the apparel industry
(2021-12-14)Counterfeit sales have been estimated to be grown by over 400% from 1990s. The value of fake goods seized by customs is estimated at 509 billion US dollars in 2016 up from 461 billion dollars in 2013 and represents 2.5% ... -
Textile industry waste management in India
(Indian Institute of Management Ahmedabad, 2018)The Indian textile industry is one of the oldest sectors in the country and is expected to reach a market size of US$ 250 billion by FY2019. It contributed two per cent to the GDP of India and employs more than 45 million ...