Browsing by Subject "B-2-B Marketing"

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    • Getit: Managing the Salesforce in Changing Times 

      Abhishek; Koshy, Abraham (Indian Institute of Management, Ahmedabad, 2014)
      The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who ...