Browsing by Subject "Bicycles"
Now showing items 1-6 of 6
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TI Cycles: Corporate Strategy (A)
(2010-08-25)This case presents the dilemma of Mr. Ramkumar, General Manager of Finance, of Tube Investments of India Limited. Ramkumar has been asked to take up the leadership of TI Cycles. If he decides to accept the offer, it would ... -
TI Cycles: Corporate Strategy (B)
(2010-08-25)This case describes the initiatives of Ramkumar, Vice President of TI Cycles, and the corporate management of Tube Investments of India Limited to turn around the organization and create a platform for future growth. ... -
TI Cycles: Corporate Strategy (C)
(2010-08-25)This case describes the performance, competitive situation, and regulatory environment of TI Cycles in 2000-01. It presents the key initiatives of the management of TI Cycles between 1994-95 and 2000-01 in manufacturing, ... -
TI Cycles: New Product Strategy (A)
(2010-08-25)This case describes the situation of TI Cycles in 1997. Mr. Ramkumar, Vice President, and K.K. Paul, General Manager. of TI Cycles, are required to assess the opportunities for new product development to accelerate the ... -
TI Cycles: New Product Strategy (B)
(2010-08-26)The case describes the market research carried out by TI Cycles for assessing the size and type of opportunity for geared bicycles in India. It presents the background of the company, the organization of the marketing ... -
TI Cycles: New Product Strategy (C)
(2010-08-25)This case describes the processes used for developing an innovative offer, geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used ...