Browsing by Subject "Cognitive style"
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Exploring the linkages of cognitive style and individual innovativeness
(Emerald Group Publishing Ltd., 2016)Purpose: This study aims to explore a crucial but less-understood antecedent of individual innovativeness – cognitive style. Design/methodology/approach: Data for this study were collected using a survey questionnaire ... -
Physimorphic vs. Typographic logos in destination marketing: Integrating destination familiarity and consumer characteristics
(Elsevier, 2022-04-16)Research on the effectiveness of destination logos is sparse. The present study introduces the idea of physimorphic (nature resembling) logos and explores its effectiveness on the tourist vis a vis non-physimorphic or ...