Browsing by Subject "Collectivism"
Now showing items 1-2 of 2
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Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
(Journal of Business Research, 2019-06)Although there has been recent interest in the measurement of advertising-evoked nostalgia, the dimensionality and generalizability of the related scales are restricted to the national/cultural boundaries of Western nations. ... -
Mapping expressive differences around the world: the relationship between emotional display rules and individualism versus collectivism
(Journal of Cross-Cultural Psychology, 2008-11-02)Despite the importance of the concept of cultural display rules in explaining cultural differences in emotional expression and despite the fact that it has been more than 30 years since this concept was coined, there is ...