Browsing by Subject "Corporate communication"
Now showing items 1-3 of 3
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Company consumer dialogue: a study of corporate communication
(Indian Institute of Management Ahmedabad, 1994) -
Managing corporate reputation-insights from Bhagvad Gita
(Indian Institute of Management Ahmedabad, 2018)The Bhagavad Gita propounds timeless wisdom and philosophy, beautifully communicated in the form of prose, in the midst of battlefield. The importance of the text places it among the ‘prasthantrayi’, that is, the three ... -
Social media: the new mantra for managing reputation
(VIKALPA: the Journal for Decision Makers, 2015)