Now showing items 1-5 of 5

    • Go Car Autos, Karnavati 

      Raghuram, G. (2010-08-16)
      This case focuses on the after sales service (experience) that a customer of a luxury car received. The implication on customer perceived costs and system for source improvements are discussed.
    • Impact of Store atmospherics on customer behavior: influence of response moderators 

      Mishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul (Serialspublications.com, 2014)
      This study aims to explore the theme of creating and managing the store atmosphere of exclusive stores from a customer's point of view. The findings from the study indicate that store atmospheric factors have a significant ...
    • Southern Railway: Publication of a Customer Oriented Timetable 

      Raghuram, G. (2010-08-19)
      In 1998, the Southern Railway (SR) undertook a project to qualitatively upgrade its railway timetable, with the objective of making it more user-friendly. The outcome of this effort, which resulted in the publication of ...
    • Tirumala Tirupati Devasthanams 

      Raghuram, G.; Madhavan, T. (2010-08-16)
    • Trauma with Delta Airlines 

      Raghuram, G.; Venkataraman, Krishnan (2010-08-27)
      This case is based on the real life experience of an emotionally traumatic incident, caused due to the poor servicing by Delta Airlines, and their travel agent. The post incident communication and the subsequent proceedings ...